Akiem Helmling / Underware

In a flight through design theory and art history, Akiem Helmling, Underware The Hague,

shows that at the end of the day you can sum up: everything is typography. And the type

Schryft makes it possible to create a fluid transition between love and hate.



Towards an expanded notion of type.

Media theorist and philosopher Vilém Flusser claimed that when Gutenberg invented

moveable type, the true achievement was not the ‘pragmatic industrialisation’ of language,

but the discovery that letters are not characters, but types. Although Gutenberg might not have

realised this himself, he completed a process which started with the invention of the alphabet,

and came to its full glory in the mass book production of the 20th century: Abstract and

typified thinking produced the age of science & technology.